The organizational roles of marketing and marketing managers

dc.contributor.author	Gok, O.
dc.contributor.author	Hacioglu, G.
dc.date.accessioned	2021-01-25T20:51:38Z
dc.date.available	2021-01-25T20:51:38Z
dc.date.issued	2010
dc.identifier	10.1108/02634501011041435
dc.identifier.issn	02634503
dc.identifier.uri	https://www.scopus.com/inward/record.uri?eid=2-s2.0-77952722356&doi=10.1108%2f02634501011041435&partnerID=40&md5=51a7c85a6c0f9d8961a754ef687c4307
dc.identifier.uri	https://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/10678
dc.description.abstract	Purpose: The purpose of this paper is to design a comprehensive responsibilities inventory for today's marketing managers, from which it develops factual inferences for the role of marketing in corporations. Design/methodology/approach: A content analysis
dc.language.iso	English
dc.publisher	Marketing Intelligence and Planning
dc.title	The organizational roles of marketing and marketing managers
dc.type	Article
dc.relation.firstpage	291
dc.relation.lastpage	309
dc.relation.volume	28
dc.relation.issue	3
dc.description.affiliations	Faculty of Economics and Administrative Sciences, Yasar University, Izmir, Turkey

Bu öğenin dosyaları:

Dosyalar	Boyut	Biçim	Göster
Bu öğe ile ilişkili dosya yok.