The organizational roles of marketing and marketing managers
Abstract
Purpose: The purpose of this paper is to design a comprehensive responsibilities inventory for today's marketing managers, from which it develops factual inferences for the role of marketing in corporations. Design/methodology/approach: A content analysis
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https://www.scopus.com/inward/record.uri?eid=2-s2.0-77952722356&doi=10.1108%2f02634501011041435&partnerID=40&md5=51a7c85a6c0f9d8961a754ef687c4307https://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/10678
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