dc.contributor.author | Gok, O. | |
dc.contributor.author | Hacioglu, G. | |
dc.date.accessioned | 2021-01-25T20:51:38Z | |
dc.date.available | 2021-01-25T20:51:38Z | |
dc.date.issued | 2010 | |
dc.identifier | 10.1108/02634501011041435 | |
dc.identifier.issn | 02634503 | |
dc.identifier.uri | https://www.scopus.com/inward/record.uri?eid=2-s2.0-77952722356&doi=10.1108%2f02634501011041435&partnerID=40&md5=51a7c85a6c0f9d8961a754ef687c4307 | |
dc.identifier.uri | https://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/10678 | |
dc.description.abstract | Purpose: The purpose of this paper is to design a comprehensive responsibilities inventory for today's marketing managers, from which it develops factual inferences for the role of marketing in corporations. Design/methodology/approach: A content analysis | |
dc.language.iso | English | |
dc.publisher | Marketing Intelligence and Planning | |
dc.title | The organizational roles of marketing and marketing managers | |
dc.type | Article | |
dc.relation.firstpage | 291 | |
dc.relation.lastpage | 309 | |
dc.relation.volume | 28 | |
dc.relation.issue | 3 | |
dc.description.affiliations | Faculty of Economics and Administrative Sciences, Yasar University, Izmir, Turkey | |