A more effective way to advertise the distance education programmes: Mobile marketing approach

dc.contributor.author	Aybar, A.S.
dc.contributor.author	Gokaliler, E.
dc.date.accessioned	2021-01-25T20:51:21Z
dc.date.available	2021-01-25T20:51:21Z
dc.date.issued	2011
dc.identifier.issn	13026488
dc.identifier.uri	https://www.scopus.com/inward/record.uri?eid=2-s2.0-79954540609&partnerID=40&md5=5902e93d35987cbe54efd356748572bd
dc.identifier.uri	https://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/10628
dc.description.abstract	Nowadays organizations strive to find the ways to communicate with their target audiences by using varied advertising mediums because of the developments on the information communication technologies and the globalization. In this context, like the other
dc.language.iso	English
dc.publisher	Turkish Online Journal of Distance Education
dc.title	A more effective way to advertise the distance education programmes: Mobile marketing approach
dc.type	Article
dc.relation.firstpage	91
dc.relation.lastpage	101
dc.relation.volume	12
dc.relation.issue	2
dc.description.affiliations	Yaşar University, Faculty of Communication, Public Relations and Advertising Department, Selcuk Yasar Campus, Üniversite Cad., No: 35-37, Bornova - Izmir, Turkey

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