A more effective way to advertise the distance education programmes: Mobile marketing approach
Abstract
Nowadays organizations strive to find the ways to communicate with their target audiences by using varied advertising mediums because of the developments on the information communication technologies and the globalization. In this context, like the other
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https://www.scopus.com/inward/record.uri?eid=2-s2.0-79954540609&partnerID=40&md5=5902e93d35987cbe54efd356748572bdhttps://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/10628
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