dc.contributor.author | Aybar, A.S. | |
dc.contributor.author | Gokaliler, E. | |
dc.date.accessioned | 2021-01-25T20:51:21Z | |
dc.date.available | 2021-01-25T20:51:21Z | |
dc.date.issued | 2011 | |
dc.identifier.issn | 13026488 | |
dc.identifier.uri | https://www.scopus.com/inward/record.uri?eid=2-s2.0-79954540609&partnerID=40&md5=5902e93d35987cbe54efd356748572bd | |
dc.identifier.uri | https://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/10628 | |
dc.description.abstract | Nowadays organizations strive to find the ways to communicate with their target audiences by using varied advertising mediums because of the developments on the information communication technologies and the globalization. In this context, like the other | |
dc.language.iso | English | |
dc.publisher | Turkish Online Journal of Distance Education | |
dc.title | A more effective way to advertise the distance education programmes: Mobile marketing approach | |
dc.type | Article | |
dc.relation.firstpage | 91 | |
dc.relation.lastpage | 101 | |
dc.relation.volume | 12 | |
dc.relation.issue | 2 | |
dc.description.affiliations | Yaşar University, Faculty of Communication, Public Relations and Advertising Department, Selcuk Yasar Campus, Üniversite Cad., No: 35-37, Bornova - Izmir, Turkey | |