Brand Management Process for the Online Education Programmes

dc.contributor.author	Gokaliler, E.
dc.contributor.author	Aybar, A.S.
dc.date.accessioned	2021-01-25T19:36:09Z
dc.date.available	2021-01-25T19:36:09Z
dc.date.issued	2011
dc.identifier	10.4018/978-1-60960-074-7.ch006
dc.identifier.uri	https://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/8273
dc.description.abstract	Nowadays, the concept of 'brand' is getting more important for organizations because of the developments on information communication technologies, the increase of the competition, and the changes of the consumer behaviors, needs, and wants. So the organi
dc.language.iso	English
dc.publisher	IGI GLOBAL
dc.title	Brand Management Process for the Online Education Programmes
dc.type	Book Chapter
dc.relation.firstpage	56
dc.relation.lastpage	74
dc.description.woscategory	Education & Educational Research
dc.description.wosresearcharea	Education & Educational Research
dc.identifier.wosid	WOS:000382928000008

Bu öğenin dosyaları:

Dosyalar	Boyut	Biçim	Göster
Bu öğe ile ilişkili dosya yok.