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dc.contributor.authorAlikilic, O.
dc.date.accessioned2021-01-25T19:34:35Z
dc.date.available2021-01-25T19:34:35Z
dc.date.issued2015
dc.identifier10.4018/978-1-4666-6635-1.ch006
dc.identifier.urihttps://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/7987
dc.description.abstractThis chapter investigates the concept of strategic corporate social responsibility to broaden the concept of green marketing. The guiding thesis is that social marketing has evolved throughout the decades and has led to strategic corporate social responsi
dc.language.isoEnglish
dc.publisherIGI GLOBAL
dc.titleBroadening the Concept of Green Marketing: Strategic Corporate Social Responsibility
dc.typeBook Chapter
dc.relation.firstpage86
dc.relation.lastpage109
dc.description.woscategoryBusiness; Green & Sustainable Science & Technology; Economics
dc.description.wosresearchareaBusiness & Economics; Science & Technology - Other Topics
dc.identifier.wosidWOS:000416711100007


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