Green Marketing: A Conceptual Framework and Suggestions for Industrial Services Marketing

dc.contributor.author	Altuntas Vural, C.
dc.date.accessioned	2021-01-25T19:34:35Z
dc.date.available	2021-01-25T19:34:35Z
dc.date.issued	2015
dc.identifier	10.4018/978-1-4666-6635-1.ch005
dc.identifier.uri	https://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/7986
dc.description.abstract	Due to the negative impact of globalized production and consumption on the natural environment, businesses keep facing increased pressure to eliminate their harmful processes and transform into environmentally conscious organizations. Marketing as a busin
dc.language.iso	English
dc.publisher	IGI GLOBAL
dc.title	Green Marketing: A Conceptual Framework and Suggestions for Industrial Services Marketing
dc.type	Book Chapter
dc.relation.firstpage	63
dc.relation.lastpage	85
dc.description.woscategory	Business; Green & Sustainable Science & Technology; Economics
dc.description.wosresearcharea	Business & Economics; Science & Technology - Other Topics
dc.identifier.wosid	WOS:000416711100006

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