Children and product placement: Do age, involvement, and interaction affect brand memory and choice?
| dc.contributor.author | Paksoy, Ayça | |
| dc.date.accessioned | 2022-12-15T17:21:29Z | |
| dc.date.available | 2022-12-15T17:21:29Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | https://dspace.yasar.edu.tr/handle/20.500.12742/18792 | |
| dc.language.iso | English | en_US |
| dc.rights | info:eu-repo/semantics/openAccess | en_US |
| dc.subject | Psikoloji | en_US |
| dc.subject | Psychology | en_US |
| dc.subject | Reklamcılık | en_US |
| dc.subject | Advertising | en_US |
| dc.title | Children and product placement: Do age, involvement, and interaction affect brand memory and choice? | en_US |
| dc.type | Master's Thesis | en_US |
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