Broadening the concept of green marketing: Strategic corporate social responsibility

dc.contributor.author	Alikilic, O.
dc.date.accessioned	2021-01-25T20:49:59Z
dc.date.available	2021-01-25T20:49:59Z
dc.date.issued	2014
dc.identifier	10.4018/978-1-4666-6635-1.ch006
dc.identifier.uri	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84960290793&doi=10.4018%2f978-1-4666-6635-1.ch006&partnerID=40&md5=77aefffa344dce5ea6f7d638f4c58623
dc.identifier.uri	https://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/10369
dc.description.abstract	This chapter investigates the concept of strategic corporate social responsibility to broaden the concept of green marketing. The guiding thesis is that social marketing has evolved throughout the decades and has led to strategic corporate social responsi
dc.language.iso	English
dc.publisher	Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing
dc.title	Broadening the concept of green marketing: Strategic corporate social responsibility
dc.type	Book Chapter
dc.relation.firstpage	86
dc.relation.lastpage	109
dc.description.affiliations	Yaşar University, Faculty of Communications, Izmir, Turkey

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