Broadening the concept of green marketing: Strategic corporate social responsibility

dc.contributor.author	Alikilic, O.
dc.date.accessioned	2021-01-25T20:48:43Z
dc.date.available	2021-01-25T20:48:43Z
dc.date.issued	2018
dc.identifier	10.4018/978-1-5225-6192-7.ch027
dc.identifier.uri	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85051307116&doi=10.4018%2f978-1-5225-6192-7.ch027&partnerID=40&md5=c975f8cf70427a1ee970dde8781e3fb8
dc.identifier.uri	https://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/10024
dc.description.abstract	This chapter investigates the concept of strategic corporate social responsibility to broaden the concept of green marketing. The guiding thesis is that social marketing has evolved throughout the decades and has led to strategic corporate social responsi
dc.language.iso	English
dc.publisher	Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications
dc.title	Broadening the concept of green marketing: Strategic corporate social responsibility
dc.type	Book Chapter
dc.relation.firstpage	509
dc.relation.lastpage	533
dc.description.affiliations	Yasar University, Turkey

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