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A Model Proposal on the Use of Creative Tourism Experiences in Congress Tourism and the Congress Marketing Mix
(GOBIERNO CANARIAS, CONSEJERIA EDUCACION CULTURA & DEPORTES, 2010)Congress tourism has a great importance for the extension of the tourism season, enhancement of employment opportunities and tourism revenues, promotion and efficient use of the facilities in the area. Creative Tourism ... -
Social media and consumer buying decisions in tourism: The case of Turkey
(GOBIERNO CANARIAS, CONSEJERIA EDUCACION CULTURA & DEPORTES, 2018)Social media play an important role in the consumer's decision-making process in tourism as they do in many other business areas. Tourism and hospitality marketers may reach more potential consumers in a shorter time and ... -
The role of travel intermediaries in the development of sustainable mountain tourism. The case of Turkey
(GOBIERNO CANARIAS, CONSEJERIA EDUCACION CULTURA & DEPORTES, 2012)The aim of the study is to investigate the current situation of mountain tourism and its sustainability in Turkey as a new and ascending tourism product. In addition, tourism policies of Turkish Ministry of Culture and ...
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