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    • Do bumper ads bump consumers?: An empirical research on YouTube video viewers 

      Sabuncuoglu-Inanc, A.; Gokaliler, E.; Gulay, G. (EDICIONES PROFESIONALES INFORMACION SL-EPI, 2020)
      YouTube, the most popular present-day online video platform, is also considered one of today's leading advertising media. There is an ongoing argument that YouTube measures and shares its own ad effectiveness. However, the ...