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EVALUATING POPULAR CITY DESTINATIONS' WEBSITES: A FRAMEWORK FOR WEBSITE ASSESSMENT
(COGNIZANT COMMUNICATION CORP, 2009)Information gathering has fundamental effects on travel-related decision-making process. When destinations use the Internet effectively, they possibly enjoy more successful destination marketing processes, more concentrated ... -
MANAGERIAL PERSPECTIVE ON REGIONAL MARKETING ACTIVITIES OF DESTINATION MANAGEMENT ORGANIZATIONS (DMOs)
(COGNIZANT COMMUNICATION CORP, 2009)Destination management is an important competitive marketing method for global tourism destinations. Especially, when cooperated with image and brand management, it helps destinations to stand out from today's severe crowd ...
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