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The Effects of Social Media Usage on Brand Resonance during and After the Gezi Park Protests in Turkey
Gokaliler, E.; Sabuncuoglu, A. (ONLINE JOURNAL COMMUNICATION & MEDIA TECHNOLOGIES-OJCMT, 2016)The social media was actively used during the Gezi Park events that existed in Turkey, which is one of the most important social movements in Turkish history. Starbucks was chosen as the research object since it got the ...

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