Managerial perspective on regional marketing activities of destination management organizations (DMOs)

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Date
2009
Author
Genc, R.
Pirnar, I.
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Abstract
Destination management is an important competitive marketing method for global tourism destinations. Especially, when cooperated with image and brand management, it helps destinations to stand out from today's severe crowd of competition. The successful a
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https://www.scopus.com/inward/record.uri?eid=2-s2.0-84907627680&doi=10.3727%2f108354210X12645141401386&partnerID=40&md5=b768ae74f6fa0f2a03a4a8af88672f16
https://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/10726
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