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Now showing items 11-20 of 28
Satisfaction and loyalty of festival visitors
(Anatolia, 2009)
Public authorities and the private tourism sector at the destinations have long recognized the benefits of diversifying the portfolio of attractions with special events and festivals. Therefore, the special events and ...
Event and network management: Application of EFQM for tourist destinations
(International Journal of Tourism Policy, 2009)
Given the importance of event organisations within a specific tourism destination, the main objective of this paper is to introduce the 2005 Universiade Summer Games held in Izmir, Turkey, as a case study, which will be ...
A SOCIAL MEDIA FRAMEWORK OF CULTURAL MUSEUMS
(AKDENIZ UNIV, 2017)
Museums are regarded as cultural products and the core attractions of a destination that offer cultural, historical and artistic possessions for locals as well as tourists. Technological developments in communication have ...
IMC Strategies of Festivals in Destination Branding
(SPRINGER INTERNATIONAL PUBLISHING AG, 2017)
Festivals are considered as short-term but major attractions by destination marketers. Integrated marketing communications of festivals will be assessed in this study based on the nature of festivals in terms of destination ...
Festivals as a Short-Duration Tourism Attraction in Turkey
(SPRINGER INTERNATIONAL PUBLISHING AG, 2016)
The Antecedents of Complex Destination Image
(ELSEVIER SCIENCE BV, 2015)
The aim of this study was to propose a model of complex destination images by examining the interconnecting relationships between the destination image, perceived price, perceived quality, perceived value, and overall ...
Reflections of Destinations on Social Media
(SPRINGER INTERNATIONAL PUBLISHING AG, 2015)
Competitive environment enhanced the importance of tourist destination marketing recently. Developments in technology such as Internet and social media enable tourists to increase their knowledge about destinations more ...
Film Tourism Triangulation of Destinations
(ELSEVIER SCIENCE BV, 2014)
Marketing of destinations through films by product placement is a new phenomenon apllied by DMOs since they have realized its economic impact on driving tourists to destinations by creating a desirable image visually and ...
Modeling social sustainability: analysis of hospitality e-distributors
(Sustainability Accounting, Management and Policy Journal, 2019)
Purpose: The purpose of this study is to propose a definition and model of social sustainability within the ambit of systems theory and to test it on hospitality e-distributors. The study suggests that social sustainability ...
Institutionalization of the sharing in the context of Airbnb: a systematic literature review and content analysis
(Anatolia, 2019)
Recent changes in information technologies have transformed business models and shifted consumption patterns, facilitating the rapid rise of the sharing economy, fostering non-traditional direct trading relationships between ...