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Digital transformation of traditional marketing business model in new industry era
(Journal of Enterprise Information Management, 2020)
Purpose: Impact of the digitalization on the production and service sector is a highly popular topic in these days and especially, new business models receive increasingly more attention. Under the light of digitalization, ...
Digital transformation of traditional marketing business model in new industry era
Purpose Impact of the digitalization on the production and service sector is a highly popular topic in these days and especially, new business models receive increasingly more attention. Under the light of digitalization, ...
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