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A Feminist Critique of Femvertising: The Example of Dove's "My Hair Is beyond the Rules" Campaign

Dabak Ozdemir, B. (ANKARA UNIV, FAC COMMUNICATION, 2021)

This study uses Dove's (Turkish) TV advertisement "My Hair Is beyond the Rules" to develop a feminist critique of the new advertising method known as femvertising. The study begins by identifying four common points shared ...