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Now showing items 1-5 of 5
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A Comprehensive Evaluation of Yacht Charter Service Concept: Influence of Voyager-to-Voyager Interaction on Service Satisfaction
Paker, N.; Gok, O. (Galenos Yayıncılık, 2021)The study attempts to evaluate yacht charter service attributes considering the service quality, customer satisfaction, and loyalty three-leg framework. Besides visited destinations, the service concept is enlarged with ... -
Customer segmentation for marinas: Evaluating marinas as destinations
Paker, N.; Altuntas Vural, C. (ELSEVIER SCI LTD, 2016)Marinas are a significant part of marine tourism activity and they are complex organizations having a highly heterogeneous business structure with many different companies trying to provide the various services that ... -
Customer segmentation for marinas: Evaluating marinas as destinations
Paker, N.; Vural Altuntas, C. (Tourism Management, 2016)Marinas are a significant part of marine tourism activity and they are complex organizations having a highly heterogeneous business structure with many different companies trying to provide the various services that ... -
Destinasyon Olarak Marinalarin Çekim Unsurlari Ve Yatçiliğa Yönelmede Etkili Itici Motivasyon Faktörleri
Paker, N.; Altuntas Vural, C. (2015)Marina pazarı gittikçe büyümekte ve marina yatırımları artmaktadır. Dolayısıyla, marinaların etkin bir pazarlama ürün karması belirlemesi önem kazanmaktadır. Bu çalışma, marinaları birer destinasyon olarak ele almış ve bu ... -
The influence of perceived risks on yacht voyagers’ service appraisals: evaluating customer-to-customer interaction as a risk dimension
Paker, N.; Gok, O. (Journal of Travel and Tourism Marketing, 2021)This study investigates the impact of customer-to-customer interaction (CCI) related risks on the value perceptions of yacht voyagers. The present study also addresses the interplay with perceived value and other service ...

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