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    • The Asian sports market: Should it be revisited by Turkish football clubs? 

      Igneci, M.; Kursunluoglu Yarimoglu, E. (Emerging Trends and Innovation in Sports Marketing and Management in Asia, 2015)
      Football is considered the most spectated sport in the world. It cannot be considered as a mere entertainment of ninety minutes, but instead, it is an industry that connects many in one body. Due to difficult financial ...