Author
Now showing items 1-12 of 12
-
BUYER SELLER NEGOTIATIONS: A COMPARISON OF DOMESTIC AND INTERNATIONAL CONDITIONS IN A PILOT STUDY WITH INTERNATIONAL BUSINESS STUDENTS
(SAGE PUBLICATIONS INC, 2010)This study examined the differences and similarities between domestic and international negotiations, using Kelley's Negotiation Game to measure the profit achieved. There were 58 participants in the international negotiation ... -
Buyer-seller negotiations: A comparison of domestic and international conditions in a pilot study with international business students
(Psychological Reports, 2010)This study examined the differences and similarities between domestic and international negotiations, using Kelley's Negotiation Game to measure the profit achieved. There were 58 participants in the international negotiation ... -
Decision influence of the marketing department in the organization: An emerging country perspective
(Journal of East European Management Studies, 2018)The role and influence of the function of marketing within the organization has been the focus of scholarly research and practitioners’ attention in the business literature. Despite its central role and locus in business ... -
Decision Influence of the Marketing Department in the Organization: An Emerging Country Perspective
(NOMOS VERLAGSGESELLSCHAFT MBH & CO KG, 2018)The role and influence of the function of marketing within the organization has been the focus of scholarly research and practitioners' attention in the business literature. Despite its central role and locus in business ... -
Ethics as a customer perceived value driver in the context of online retailing
(ACADEMIC JOURNALS, 2010)This study investigated the relationships between the ethics of online retailing and customer perceived value in Turkish retail cyberspace. The data was obtained from the responses of 206 Turkish customers who had purchased ... -
Marketing performance measurement: marketing metrics in Turkish firms
(Journal of Business Economics and Management, 2013)This study explores which metrics are considered important in measuring marketing performance in Turkish firms. In addition, the study examines the effects of sectoral differences and market dynamism, and the relationship ... -
MARKETING PERFORMANCE MEASUREMENT: MARKETING METRICS IN TURKISH FIRMS
(VILNIUS GEDIMINAS TECH UNIV, 2013)This study explores which metrics are considered important in measuring marketing performance in Turkish firms. In addition, the study examines the effects of sectoral differences and market dynamism, and the relationship ... -
The marketing department's reputation in the firm
(European Management Journal, 2015)The role, effectiveness and credibility of the marketing function within a firm have been the focus of scholarly research and practitioners' attention in marketing, and both researchers and practitioners argue that the ... -
The marketing department's reputation in the firm
(ELSEVIER SCI LTD, 2015)The role, effectiveness and credibility of the marketing function within a firm have been the focus of scholarly research and practitioners' attention in marketing, and both researchers and practitioners argue that the ... -
The organizational roles of marketing and marketing managers
(Marketing Intelligence and Planning, 2010)Purpose: The purpose of this paper is to design a comprehensive responsibilities inventory for today's marketing managers, from which it develops factual inferences for the role of marketing in corporations. Design/metho ... -
The organizational roles of marketing and marketing managers
(EMERALD GROUP PUBLISHING LTD, 2010)Purpose - The purpose of this paper is to design a comprehensive responsibilities inventory for today's marketing managers, from which it develops factual inferences for the role of marketing in corporations. Design/meth ... -
Tüketicilerin Fonksiyonel Gıdalara Yönelik Farkındalığı, Kabulü Ve Tutumları: Izmir Ili Örneği
(2012)Fonksiyonel gıdalar, vücudun temel besin ihtiyaçlarını karşılamanın ötesinde, insan fizyolojisi ve metabolik fonksiyonları üzerinde ek faydalar sağlayan, böylelikle hastalıklardan korunmada ve daha sağlıklı bir yaşama ...
DSpace@YASAR by Yasar University Institutional Repository is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License..
