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Managerial perspective on regional marketing activities of destination management organizations (DMOs)
(Tourism Analysis, 2009)Destination management is an important competitive marketing method for global tourism destinations. Especially, when cooperated with image and brand management, it helps destinations to stand out from today's severe crowd ... -
MANAGERIAL PERSPECTIVE ON REGIONAL MARKETING ACTIVITIES OF DESTINATION MANAGEMENT ORGANIZATIONS (DMOs)
(COGNIZANT COMMUNICATION CORP, 2009)Destination management is an important competitive marketing method for global tourism destinations. Especially, when cooperated with image and brand management, it helps destinations to stand out from today's severe crowd ...
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