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Now showing items 1-20 of 23

    • An assessment of port and shipping line relationships: the value of relationship marketing 

      Caliskan, A.; Esmer, S. (ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2020)
      Intense competition and continuously changing variables in macro and micro environments compel ports to reinvent themselves and seek ways to gain a competitive advantage. One way to do so is to obtain and retain loyal ...

    • An assessment of port and shipping line relationships: the value of relationship marketing 

      Caliskan, A.; Esmer, S. (Maritime Policy and Management, 2020)
      Intense competition and continuously changing variables in macro and micro environments compel ports to reinvent themselves and seek ways to gain a competitive advantage. One way to do so is to obtain and retain loyal ...

    • Applying the Right Relationship Marketing Strategy through Big Five Personality Traits 

      Caliskan, A. (Journal of Relationship Marketing, 2019)
      In this study, Structural Equation Modeling was utilized in an exploratory manner to answer the following questions: (1) Can relationship marketing practices be predicted by Big Five personality traits? (2) If yes, which ...

    • Can market indicators forecast the port throughput? 

      Caliskan, A.; Karaoz, B. (INDERSCIENCE ENTERPRISES LTD, 2019)
      The main aim of this study is to forecast the likelihood of increasing or decreasing port throughput from month to month with determined market indicators as input variables. Additionally, the other aim is to determine ...

    • Can market indicators forecast the port throughput? 

      Caliskan, A.; Karaoz, B. (International Journal of Data Mining, Modelling and Management, 2019)
      The main aim of this study is to forecast the likelihood of increasing or decreasing port throughput from month to month with determined market indicators as input variables. Additionally, the other aim is to determine ...

    • City logistics: Problems and recovery proposals 

      Caliskan, A.; Kalkan, M.; Ozturkoglu, Y. (International Journal of Logistics Systems and Management, 2017)
      The city logistics is the multidisciplinary science that makes a bridge between both urban freight transportation and sustainability of the cities. It has also focused on various subject matters such as populations, ...

    • Deniz Taşimaciliğinda Broker Seçimi Kararini Etkileyen Kriter Skorlarinin Belirlenmesi Ve Alternatiflerin Değerlendirilmesi 

      Ozturkoglu, Y.; Caliskan, A. (2016)
      Her geçen gün ağırlaşan rekabet koşulları yüzünden gerek hizmet sektörü gerekse üretici firmalar faaliyetlerini ana ve yan alan olmak üzere ikiye ayırmaya başlamışlardır. Ana faaliyetler, firmaların rakiplerine göre üstün ...

    • Digital transformation of traditional marketing business model in new industry era 

      Caliskan, A.; Ozkan-Ozen, Y.D.; Ozturkoglu, Y. (Journal of Enterprise Information Management, 2020)
      Purpose: Impact of the digitalization on the production and service sector is a highly popular topic in these days and especially, new business models receive increasingly more attention. Under the light of digitalization, ...

    • Digital transformation of traditional marketing business model in new industry era 

      Caliskan, A.; Ozkan-Ozen, Y.D.; Ozturkoglu, Y.
      Purpose Impact of the digitalization on the production and service sector is a highly popular topic in these days and especially, new business models receive increasingly more attention. Under the light of digitalization, ...

    • Does it really worth investing in relationship marketing for a port business? 

      Caliskan, A.; Esmer, S. (ELSEVIER SCIENCE BV, 2019)
      Container terminals have been facing intense competition and continuously changing environment due to some forces such as strategic alliances, privatization, overlapping hinterlands, and global terminal operators. To justify ...

    • Does it really worth investing in relationship marketing for a port business? 

      Caliskan, A.; Esmer, S. (Case Studies on Transport Policy, 2019)
      Container terminals have been facing intense competition and continuously changing environment due to some forces such as strategic alliances, privatization, overlapping hinterlands, and global terminal operators. To justify ...

    • Hizli Moda Markalarinda Çevik Ve Esnek Tedarik Zinciri Yönetimi 

      Caliskan, A.; Karacasulu, M.T.; Ozturkoglu, Y. (2016)
      Yoğun bir rekabetin yaşandığı iş dünyasında firmalar sürekliliklerini sağlamak için tedarik zinciri yönetimi kavramına oldukça fazla önem vermeye başlamışlardır. Bu süreçte, zincir üyelerinin tek bir işletme gibi hareket ...

    • Konteyner Hatlarinin Finansal Performanslarinin Operasyonel Nitelikler Üzerinden Değerlendirilmesi 

      Caliskan, A.; Ozturkoglu, Y. (2020)
      Taşımacılık, özellikle, konteyner taşımacılığı diğer lojistik aktivitelerine kıyasla oldukça önemli bir yere sahiptir. Yoğun rekabet ortamı, yüksek maliyet ve karlılığın azalması sebebiyle konteyner taşımacılığı yapan ...

    • Liman Sektörü Özelinde Ilişkisel Pazarlama Uygulamaları 

      Caliskan, A.; Esmer, S. (2017)
      Yoğun rekabet, homojen hizmetler, teknolojik gelişmeler ve müşterilerin ihtiyaç, istek ve beklentilerindeki değişmeler liman işletmeleri üzerindeki değişmeye yönelik olan baskıyı artırmaktadır. Bu durumlarda limanların ...

    • Linking Container Shipping Company Service Attributes to Shipper Satisfaction and Loyalty 

      Gur, G.; Ervansel, E.; Er, E.T.; Caliskan, A.; Ozturkoglu, Y. (Lecture Notes in Mechanical Engineering, 2020)
      In container shipping industry, due to the strategic alliances and vessel sharing, the services given to the customers have become the same each other. High competition remains but differentiation among carriers now totally ...

    • Maritime logistics 

      Caliskan, A.; Ozturkoglu, Y. (Intelligent Transportation and Planning: Breakthroughs in Research and Practice, 2018)
      In the literature, mostly, under the heading of maritime logistics, classical sea transportation issues have been studied. In actual fact, with broader scope, maritime logistics is a different field under the logistics ...

    • Maritime logistics 

      Caliskan, A.; Ozturkoglu, Y. (Handbook of Research on Military, Aeronautical, and Maritime Logistics and Operations, 2016)
      In the literature, mostly, under the heading of maritime logistics, classical sea transportation issues have been studied. In actual fact, with broader scope, maritime logistics is a different field under the logistics ...

    • Maritime Logistics 

      Caliskan, A.; Ozturkoglu, Y. (IGI GLOBAL, 2018)
      In the literature, mostly, under the heading of maritime logistics, classical sea transportation issues have been studied. In actual fact, with broader scope, maritime logistics is a different field under the logistics ...

    • Müşteri Odaklı Et Tedarik Zincirlerinde Başarı Kriterlerinin Değerlendirilmesi 

      Caliskan, A. (2020)
      Gıda üreticileri ve perakendecileri rekabet yoğun modern pazarda rekabet avantajıelde edebilmek ve faaliyetlerini sürdürebilmek için müşteri odaklı olmaya daha fazla özen göstermek durumundadırlar. Tüketicilerin tercih ve ...

    • Müşteri Odaklı Et Tedarik Zincirlerinde Başarı Kriterlerinin Değerlendirilmesi 

      Caliskan, A. (2020)
      Gıda üreticileri ve perakendecileri rekabet yoğun modern pazarda rekabet avantajıelde edebilmek ve faaliyetlerini sürdürebilmek için müşteri odaklı olmaya daha fazla özen göstermek durumundadırlar. Tüketicilerin tercih ve ...