Digital transformation of traditional marketing business model in new industry era

dc.contributor.author	Caliskan, A.
dc.contributor.author	Ozkan-Ozen, Y.D.
dc.contributor.author	Ozturkoglu, Y.
dc.date.accessioned	2021-01-25T20:48:01Z
dc.date.available	2021-01-25T20:48:01Z
dc.date.issued	2020
dc.identifier	10.1108/JEIM-02-2020-0084
dc.identifier.issn	17410398
dc.identifier.uri	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85090946262&doi=10.1108%2fJEIM-02-2020-0084&partnerID=40&md5=18e137c9d6b613370da408ad1a99967f
dc.identifier.uri	https://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/9684
dc.description.abstract	Purpose: Impact of the digitalization on the production and service sector is a highly popular topic in these days and especially, new business models receive increasingly more attention. Under the light of digitalization, the Fourth Industrial Revolution
dc.language.iso	English
dc.publisher	Journal of Enterprise Information Management
dc.title	Digital transformation of traditional marketing business model in new industry era
dc.type	Article
dc.description.affiliations	Department of Transportation Services, Yasar University, Izmir, Turkey; International Logistics Management, Yasar University, Izmir, Turkey

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