MARKETING PERFORMANCE MEASUREMENT: MARKETING METRICS IN TURKISH FIRMS
Abstract
This study explores which metrics are considered important in measuring marketing performance in Turkish firms. In addition, the study examines the effects of sectoral differences and market dynamism, and the relationship between the importance attached t
Collections
DSpace@YASAR by Yasar University Institutional Repository is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License..