Broadening the Concept of Green Marketing: Strategic Corporate Social Responsibility

dc.contributor.author	Alikilic, O.
dc.date.accessioned	2021-01-25T19:34:35Z
dc.date.available	2021-01-25T19:34:35Z
dc.date.issued	2015
dc.identifier	10.4018/978-1-4666-6635-1.ch006
dc.identifier.uri	https://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/7987
dc.description.abstract	This chapter investigates the concept of strategic corporate social responsibility to broaden the concept of green marketing. The guiding thesis is that social marketing has evolved throughout the decades and has led to strategic corporate social responsi
dc.language.iso	English
dc.publisher	IGI GLOBAL
dc.title	Broadening the Concept of Green Marketing: Strategic Corporate Social Responsibility
dc.type	Book Chapter
dc.relation.firstpage	86
dc.relation.lastpage	109
dc.description.woscategory	Business; Green & Sustainable Science & Technology; Economics
dc.description.wosresearcharea	Business & Economics; Science & Technology - Other Topics
dc.identifier.wosid	WOS:000416711100007

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