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Now showing items 1-9 of 9

    • An Analysis of Interdepartmental Relations in Enterprise Resource Planning Implementation: A Social Capital Perspective 

      Esendemir Saygili, E.; Turker Ozmen, D.; Altuntas Vural, C. (IGI GLOBAL, 2015)
      Enterprise resource planning (ERP) has become one of the most popular information systems among companies that want to continue and expand their operations in the long run. The purpose of this study was to analyze the ...

    • Brand Management Process for the Online Education Programmes 

      Gokaliler, E.; Aybar, A.S. (IGI GLOBAL, 2011)
      Nowadays, the concept of 'brand' is getting more important for organizations because of the developments on information communication technologies, the increase of the competition, and the changes of the consumer behaviors, ...

    • Broadening the Concept of Green Marketing: Strategic Corporate Social Responsibility 

      Alikilic, O. (IGI GLOBAL, 2015)
      This chapter investigates the concept of strategic corporate social responsibility to broaden the concept of green marketing. The guiding thesis is that social marketing has evolved throughout the decades and has led to ...

    • End Users' Perceptions of Critical Success Factors in ERP Applications 

      Esendemir Saygili, E.; Ozturkoglu, Y.; Kocakulah, M.C. (IGI GLOBAL, 2017)
      Today's competitive world is given the critical role of enterprise resource planning (ERP) for coordinating the workflow in companies from different industries. To provide valuable insights into ERP, identifying the critical ...

    • A Framework for Evaluating Information Transparency in Supply Chains 

      Ada, E.; Sagnak, M.; Kazancoglu, Y.; Luthra, S.; Kumar, A. (IGI GLOBAL, 2021)
      Private, public, profit, and non-profit organizations and society as a whole currently face a significant reliable information necessity problem. Especially supply chains need trustworthy information to perform their ...

    • Green Marketing: A Conceptual Framework and Suggestions for Industrial Services Marketing 

      Altuntas Vural, C. (IGI GLOBAL, 2015)
      Due to the negative impact of globalized production and consumption on the natural environment, businesses keep facing increased pressure to eliminate their harmful processes and transform into environmentally conscious ...

    • Integrating Ethics into Management: Why Is It Important? 

      Tukel, I.; Zaptcioglu Celikdemir, F.D. (IGI GLOBAL, 2015)
      Ethics is the science of morals dealing with human morality revealed in the human character and conduct. In general, ethics shows a corporation how to behave properly in all their businesses and operations. In business, ...

    • Maritime Logistics 

      Caliskan, A.; Ozturkoglu, Y. (IGI GLOBAL, 2018)
      In the literature, mostly, under the heading of maritime logistics, classical sea transportation issues have been studied. In actual fact, with broader scope, maritime logistics is a different field under the logistics ...

    • Marketing Distance Education Programs: Building a Customer Orientation 

      Gok, O.; Ozeren, E. (IGI GLOBAL, 2011)
      This chapter attempts to put forward the customer orientation in designing online education (OE) services. The study also tries to reflect an in-depth understanding about the vital role of marketing practices on the online ...