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    • WHAT REALLY RULES INVESTMENT DECISIONS: HEAD OR HEART? 

      Masood, O.; Moore, S.; Aktan, B.; Niazi, G.S.K. (NATL ACAD MANAGEMENT, 2010)
      The main purpose of this paper is to identify and discuss the relationship between behavioural and classical factors more clearly that have already been established and, more specifically, to determine the manner in which ...