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Toplam kayıt 6, listelenen: 1-6

    • An assessment of port and shipping line relationships: the value of relationship marketing 

      Caliskan, A.; Esmer, S. (ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2020)
      Intense competition and continuously changing variables in macro and micro environments compel ports to reinvent themselves and seek ways to gain a competitive advantage. One way to do so is to obtain and retain loyal ...

    • Can market indicators forecast the port throughput? 

      Caliskan, A.; Karaoz, B. (INDERSCIENCE ENTERPRISES LTD, 2019)
      The main aim of this study is to forecast the likelihood of increasing or decreasing port throughput from month to month with determined market indicators as input variables. Additionally, the other aim is to determine ...

    • Digital transformation of traditional marketing business model in new industry era 

      Caliskan, A.; Ozkan-Ozen, Y.D.; Ozturkoglu, Y.
      Purpose Impact of the digitalization on the production and service sector is a highly popular topic in these days and especially, new business models receive increasingly more attention. Under the light of digitalization, ...

    • Does it really worth investing in relationship marketing for a port business? 

      Caliskan, A.; Esmer, S. (ELSEVIER SCIENCE BV, 2019)
      Container terminals have been facing intense competition and continuously changing environment due to some forces such as strategic alliances, privatization, overlapping hinterlands, and global terminal operators. To justify ...

    • Maritime Logistics 

      Caliskan, A.; Ozturkoglu, Y. (IGI GLOBAL, 2018)
      In the literature, mostly, under the heading of maritime logistics, classical sea transportation issues have been studied. In actual fact, with broader scope, maritime logistics is a different field under the logistics ...

    • Relational bonding strategies, customer satisfaction, and loyalty in the container shipping market 

      Balci, G.; Caliskan, A.; Yuen, K.F. (EMERALD GROUP PUBLISHING LTD, 2019)
      Purpose In recent years, the business of container lines has faced severe challenges such as overcapacity and low profitability. To survive in such a competitive market, container lines need to maintain long-term customer ...