Yazar
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Relational bonding strategies, customer satisfaction, and loyalty in the container shipping market
Balci, G.; Caliskan, A.; Yuen, K.F. (EMERALD GROUP PUBLISHING LTD, 2019)Purpose In recent years, the business of container lines has faced severe challenges such as overcapacity and low profitability. To survive in such a competitive market, container lines need to maintain long-term customer ...
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