Yazar
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The effect of environmental concern on conscious green consumption of post-millennials: the moderating role of greenwashing perceptions
Bulut, C.; Nazli, M.; Aydin, E.; Haque, A.U. (Emerald, 2021)Purpose: This study aims to demonstrate how greenwashing perceptions shape the effect of environmental concern on post-millennials purchasing behavior. Design/methodology/approach: Based on 174 responses gathered through ...
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