Yayıncı

Toplam kayıt 2, listelenen: 1-2

    • E-Service marketing 

      Ghorbani, A.; Kursunluoglu Yarimoglu, E. (Marketing in the Cyber Era: Strategies and Emerging Trends, 2013)
      In the cyber era, the extension of the information economy and electronic networks has caused the shifting of the economy from goods to services and emerging e-service marketing. The synthesis of Internet marketing and ...

    • Online customer experience 

      Kursunluoglu Yarimoglu, E. (Marketing in the Cyber Era: Strategies and Emerging Trends, 2013)
      Internet has become one of the strongest components of commerce. The number of online customers continues to rise day to day and satisfying them is a vital issue in order for online companies to survive. Customer experience ...