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Now showing items 1-2 of 2

    • Shopping centre customer service: Creating customer satisfaction and loyalty 

      Kursunluoglu Yarimoglu, E. (Marketing Intelligence and Planning, 2014)
      Purpose: The purpose of this paper is to analyse customer service effects in creating satisfaction and loyalty. The other antecedents of satisfaction and loyalty such as perceived value and service quality were not analysed ...

    • The organizational roles of marketing and marketing managers 

      Gok, O.; Hacioglu, G. (Marketing Intelligence and Planning, 2010)
      Purpose: The purpose of this paper is to design a comprehensive responsibilities inventory for today's marketing managers, from which it develops factual inferences for the role of marketing in corporations. Design/metho ...