Yazar
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Customer segmentation for marinas: Evaluating marinas as destinations
Paker, N.; Vural Altuntas, C. (Tourism Management, 2016)Marinas are a significant part of marine tourism activity and they are complex organizations having a highly heterogeneous business structure with many different companies trying to provide the various services that ... -
The influence of perceived risks on yacht voyagers’ service appraisals: evaluating customer-to-customer interaction as a risk dimension
Paker, N.; Gok, O. (Journal of Travel and Tourism Marketing, 2021)This study investigates the impact of customer-to-customer interaction (CCI) related risks on the value perceptions of yacht voyagers. The present study also addresses the interplay with perceived value and other service ...
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