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Marketing culture and perceived customer satisfaction in Non-Profit service organizations
Halac Seckin, D.; Biloslavo, R.; Bulut, C. (Bogazici Journal, 2013)The aim of this study was to investigate the employees' and managements' perceptions of the multidimensional structure of marketing culture and its effects on perceived longterm customer satisfaction. The public schools ... -
Which One Triggers the Other? Technological or Social Innovation
Bulut, C.; Eren, H.; Halac Seckin, D. (Creativity Research Journal, 2013)The term innovation has sometimes been used as a synonym for technological innovation until the concept of social innovation attracted academic attention. Since then, these two types of innovation have been investigated ...
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