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Now showing items 1-5 of 5
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Buyer-seller negotiations: A comparison of domestic and international conditions in a pilot study with international business students
Yurtsever, G.; Kurt, G.; Hacioglu, G. (Psychological Reports, 2010)This study examined the differences and similarities between domestic and international negotiations, using Kelley's Negotiation Game to measure the profit achieved. There were 58 participants in the international negotiation ... -
Decision influence of the marketing department in the organization: An emerging country perspective
Gok, O.; Hacioglu, G.; Peker, S. (Journal of East European Management Studies, 2018)The role and influence of the function of marketing within the organization has been the focus of scholarly research and practitioners’ attention in the business literature. Despite its central role and locus in business ... -
Marketing performance measurement: marketing metrics in Turkish firms
Hacioglu, G.; Gok, O. (Journal of Business Economics and Management, 2013)This study explores which metrics are considered important in measuring marketing performance in Turkish firms. In addition, the study examines the effects of sectoral differences and market dynamism, and the relationship ... -
The marketing department's reputation in the firm
Gok, O.; Peker, S.; Hacioglu, G. (European Management Journal, 2015)The role, effectiveness and credibility of the marketing function within a firm have been the focus of scholarly research and practitioners' attention in marketing, and both researchers and practitioners argue that the ... -
The organizational roles of marketing and marketing managers
Gok, O.; Hacioglu, G. (Marketing Intelligence and Planning, 2010)Purpose: The purpose of this paper is to design a comprehensive responsibilities inventory for today's marketing managers, from which it develops factual inferences for the role of marketing in corporations. Design/metho ...
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