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A more effective way to advertise the distance education programmes: Mobile marketing approach
Aybar, A.S.; Gokaliler, E. (Turkish Online Journal of Distance Education, 2011)Nowadays organizations strive to find the ways to communicate with their target audiences by using varied advertising mediums because of the developments on the information communication technologies and the globalization. ... -
Do bumper ads bump consumers?: An empirical research on youtube video viewers
Sabuncuoglu-Inanc, A.; Gokaliler, E.; Gulay, G. (Profesional de la Informacion, 2020)YouTube, the most popular present-day online video platform, is also considered one of today’s leading advertising media. There is an ongoing argument that YouTube measures and shares its own ad effectiveness. However, the ...
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