Author
Now showing items 1-11 of 11
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Decision influence of the marketing department in the organization: An emerging country perspective
Gok, O.; Hacioglu, G.; Peker, S. (Journal of East European Management Studies, 2018)The role and influence of the function of marketing within the organization has been the focus of scholarly research and practitioners’ attention in the business literature. Despite its central role and locus in business ... -
Does corporate reputation improve stock performance in an emerging economy evidence from Turkey
Gok, O.; Ozkaya, H. (Corporate Reputation Review, 2011)Corporate reputation has long been recognized as a valuable asset, and several studies have investigated the relationship between reputation and various performance measures. However, researchers have reached conflicting ... -
Evaluating popular city destinations' websites: A framework for website assessment
Ozdemir, G.; Gok, O. (Tourism Analysis, 2009)Information gathering has fundamental effects on travel-related decision-making process. When destinations use the Internet effectively, they possibly enjoy more successful destination marketing processes, more concentrated ... -
The influence of perceived risks on yacht voyagers’ service appraisals: evaluating customer-to-customer interaction as a risk dimension
Paker, N.; Gok, O. (Journal of Travel and Tourism Marketing, 2021)This study investigates the impact of customer-to-customer interaction (CCI) related risks on the value perceptions of yacht voyagers. The present study also addresses the interplay with perceived value and other service ... -
Linking account portfolio management to customer information: Using customer satisfaction metrics for portfolio analysis
Gok, O. (Industrial Marketing Management, 2009)When appropriate variables are used, account portfolio analyses engender a convenient framework for the relationship composition of companies and allow management to reconsider which customers and relationship dimensions ... -
Marketing performance measurement: marketing metrics in Turkish firms
Hacioglu, G.; Gok, O. (Journal of Business Economics and Management, 2013)This study explores which metrics are considered important in measuring marketing performance in Turkish firms. In addition, the study examines the effects of sectoral differences and market dynamism, and the relationship ... -
The effect of user manual quality on customer satisfaction: the mediating effect of perceived product quality
Gok, O.; Ersoy, P.; Boruhan, G. (Journal of Product and Brand Management, 2019)Purpose: The purpose of this paper is to investigate the elements of user manual quality and its influences on perceived product quality and customer satisfaction in an integrated model structure. Design/methodology/approach: ... -
THE IMPACT of MARKETING'S INNOVATION-RELATED CAPABILITIES on A FIRM'S INNOVATION PERFORMANCE
Gok, O.; Peker, S. (International Journal of Innovation Management, 2020)Innovation performance is a potential source of competitive advantage for any firm. A capable marketing department (MD) can contribute significantly to the market success of the new products and services offered. Therefore, ... -
The marketing department's reputation in the firm
Gok, O.; Peker, S.; Hacioglu, G. (European Management Journal, 2015)The role, effectiveness and credibility of the marketing function within a firm have been the focus of scholarly research and practitioners' attention in marketing, and both researchers and practitioners argue that the ... -
The organizational roles of marketing and marketing managers
Gok, O.; Hacioglu, G. (Marketing Intelligence and Planning, 2010)Purpose: The purpose of this paper is to design a comprehensive responsibilities inventory for today's marketing managers, from which it develops factual inferences for the role of marketing in corporations. Design/metho ... -
Understanding the links among innovation performance, market performance and financial performance
Gok, O.; Peker, S. (Review of Managerial Science, 2017)Innovation and its impacts on business performance are strategically vital deliberations for modern business organizations. In this study, we examine how innovation performance affects two different facets of firm performance: ...
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