Yazar
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The influence of perceived risks on yacht voyagers’ service appraisals: evaluating customer-to-customer interaction as a risk dimension
Paker, N.; Gok, O. (Journal of Travel and Tourism Marketing, 2021)This study investigates the impact of customer-to-customer interaction (CCI) related risks on the value perceptions of yacht voyagers. The present study also addresses the interplay with perceived value and other service ...
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