dc.contributor.author | Ipekoğlu E.:: Gürkaynak N. | |
dc.date.accessioned | 2024-04-06T11:44:16Z | |
dc.date.available | 2024-04-06T11:44:16Z | |
dc.date.issued | 2023 | |
dc.identifier.uri | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182097093&doi=10.4018%2f979-8-3693-0551-5.ch013&partnerID=40&md5=311373f98b5280113f519a26ff8b4931 | |
dc.identifier.uri | https://dspace.yasar.edu.tr/handle/20.500.12742/19068 | |
dc.title | Changing consumer buyer decision process in the context of instamoms | |
dc.type | Book Chapter | |
dc.relation.journal | Using Influencer Marketing as a Digital Business Strategy | |
dc.identifier.doi | 10.4018/979-8-3693-0551-5.ch013 | |
dc.identifier.startpage | 288 | |
dc.identifier.endpage | 310 | |