Linking account portfolio management to customer information: Using customer satisfaction metrics for portfolio analysis
Özet
When appropriate variables are used, account portfolio analyses engender a convenient framework for the relationship composition of companies and allow management to reconsider which customers and relationship dimensions need attention. Based on an indust
Bağlantı
https://www.scopus.com/inward/record.uri?eid=2-s2.0-67349121027&doi=10.1016%2fj.indmarman.2008.02.010&partnerID=40&md5=7572a5a05d193a13609342dd1c9926c6https://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/10717
Koleksiyonlar
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