Marketing culture and perceived customer satisfaction in Non-Profit service organizations
Abstract
The aim of this study was to investigate the employees' and managements' perceptions of the multidimensional structure of marketing culture and its effects on perceived longterm customer satisfaction. The public schools were selected for the study as nonp
URI
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84942919643&doi=10.21773%2fboun.27.2.5&partnerID=40&md5=4b6ee8646d9a43ef9a207fc2ffce208fhttps://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/10530
Collections
DSpace@YASAR by Yasar University Institutional Repository is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License..