Marketing performance measurement: marketing metrics in Turkish firms
Özet
This study explores which metrics are considered important in measuring marketing performance in Turkish firms. In addition, the study examines the effects of sectoral differences and market dynamism, and the relationship between the importance attached t
Bağlantı
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84890901407&doi=10.3846%2f16111699.2012.729156&partnerID=40&md5=02c2e42fd987cb74b77c307da30c4040https://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/10465
Koleksiyonlar
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