E-Service marketing
Abstract
In the cyber era, the extension of the information economy and electronic networks has caused the shifting of the economy from goods to services and emerging e-service marketing. The synthesis of Internet marketing and services marketing has formed this n
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https://www.scopus.com/inward/record.uri?eid=2-s2.0-84956802106&doi=10.4018%2f978-1-4666-4864-7.ch001&partnerID=40&md5=15a665c442bd6d2c47e449039b30f924https://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/10463
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