How do motives affect attitudes and behaviors toward internet advertising and Facebook advertising?
Özet
Survey research conducted to learn young individuals' motivations toward Internet, Facebook, and their attitudes and behaviors toward Internet advertising (Study 1) and Facebook advertising in addition to Facebook feature use (Study 2). Interpersonal util
Bağlantı
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84930227184&doi=10.1016%2fj.chb.2015.05.011&partnerID=40&md5=d8f78f323e1287cb2ae38cb642aae960https://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/10285
Koleksiyonlar
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