Decision influence of the marketing department in the organization: An emerging country perspective
Özet
The role and influence of the function of marketing within the organization has been the focus of scholarly research and practitioners’ attention in the business literature. Despite its central role and locus in business organizations, concerns remain abo
Bağlantı
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85045955021&doi=10.5771%2f0949-6181-2018-1-30&partnerID=40&md5=2abe78a45d99ff6a042309148ca088edhttps://dspace.yasar.edu.tr/xmlui/handle/20.500.12742/10034
Koleksiyonlar
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