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Toplam kayıt 3, listelenen: 1-3

    • Broadening the concept of green marketing: Strategic corporate social responsibility 

      Alikilic, O. (Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing, 2014)
      This chapter investigates the concept of strategic corporate social responsibility to broaden the concept of green marketing. The guiding thesis is that social marketing has evolved throughout the decades and has led to ...

    • Green marketing: A conceptual framework and suggestions for industrial services marketing 

      Vural Altuntas, C. (Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing, 2014)
      Due to the negative impact of globalized production and consumption on the natural environment, businesses keep facing increased pressure to eliminate their harmful processes and transform into environmentally conscious ...

    • Integrating ethics into management: Why is it important? 

      Tukel, I.; Zaptcioglu Celikdemir, D. (Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing, 2014)
      Ethics is the science of morals dealing with human morality revealed in the human character and conduct. In general, ethics shows a corporation how to behave properly in all their businesses and operations. In business, ...