Yayıncı
Toplam kayıt 2, listelenen: 1-2
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E-Service marketing
(Marketing in the Cyber Era: Strategies and Emerging Trends, 2013)In the cyber era, the extension of the information economy and electronic networks has caused the shifting of the economy from goods to services and emerging e-service marketing. The synthesis of Internet marketing and ... -
Online customer experience
(Marketing in the Cyber Era: Strategies and Emerging Trends, 2013)Internet has become one of the strongest components of commerce. The number of online customers continues to rise day to day and satisfying them is a vital issue in order for online companies to survive. Customer experience ...